Our Work
Real projects where design thinking shaped better digital outcomes for Canadian teams.
Toronto SaaS Team — Design Thinking Sprint
Guided a 12-person product team through a 3-day design thinking workshop focused on their user onboarding challenges. The team mapped user journeys, identified 8 critical friction points, and prototyped 4 solutions by day three. Their onboarding completion rate improved by 23% three months later.
Vancouver E-Commerce Platform — UX Assessment
Conducted a comprehensive audit of their checkout flow using both quantitative metrics and qualitative user testing. We identified that 34% of users abandoned their carts at the payment step. Our recommendations, grounded in user research, helped them reduce friction and boost conversion by 18%.
Montreal Design Agency — Process Transformation
Helped a 15-person creative agency embed design thinking into their client delivery process. Over 6 weeks, we developed custom frameworks, trained the team on user research methods, and built their confidence in defending design decisions with evidence rather than intuition. Client satisfaction scores increased to 4.7/5.
Calgary Non-Profit — Accessibility Audit & Strategy
Conducted user testing with 9 participants who use assistive technologies to evaluate their donor portal. Beyond accessibility fixes, we discovered that their entire information architecture didn’t match how supporters actually thought about giving. We redesigned the structure with input from their community, resulting in a 42% increase in online donations within 4 months.
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